Finally Professional Haircare made for Indian Hair

Because we deserve our own science.

Shop Collection

A dual-action growth system for stronger hair growth.

Delivers growth actives. Supports nutrient & oxygen delivery.

Meet Turning Point

A scalp barrier reset system for hair fall control.

Restores balance. Fortifies strands. Reduces hair fall.

Try Begin Again

Our most-loved serum for smoother, stronger hair.

Powered with Multi-layer Biotech Repair System

Shop Success Story

Frizz-free hair, from the first wash.

Cleanse. Nourish. Repair. The complete routine.

Shop Frizz Repair Kit

Frizz out. Shine in. All day long.

Meet our newest launch, Show Stopper Serum-in-Oil.

Buy now

Salon-trusted formulas for Indian hair,

powered by world's best ingredients

Imported
Actives
Biotech
Powered
1000+
Salons
For Indian
Hair

Professional Care For Personal Routines

Trusted by 1 Lac+ women.
10,000+ hair stylists. 1,000+ salons.

Crowd Favorite
Rebuilding SerumRebuilding Serum
2 Free Minis
4.78 (424)
Repairs bonds, adds protein & reduces frizz
Sale price ₹ 1,599
30 ml
Most Reordered
Frizz Repair KitFrizz Repair Kit
Free Paddle Brush
4.81 (376)
Advanced routine to solve the root cause of frizz
Sale price ₹ 4,137 Regular price ₹ 4,597
300ml + 200ml + 30ml
Save 10%
Anti-Frizz ComboAnti-Frizz Combo
Free Hair Detangler
4.76 (518)
Ultimate frizz control for dry, frizzy hair
Sale price ₹ 2,698 Regular price ₹ 2,998
300ml & 200ml
Save 10%
Hydrating ShampooHydrating Shampoo
1 Free Mini
4.71 (426)
Reduces frizz and softens hair instantly
Sale price ₹ 1,499
300 ml
Shielding ConditionerShielding Conditioner
1 Free Mini
4.75 (386)
Nourishes hair to reduce dryness and frizz
Sale price ₹ 1,499
200 ml

Why Our Customers Love Us

Anti-Frizz Combo ₹ 2,698.00 ₹ 2,998.00 -10% off
Anti-Hairfall Combo ₹ 2,698.00 ₹ 2,998.00 -10% off
Balancing Shampoo ₹ 1,499.00
Hydrating Shampoo ₹ 1,499.00
Shielding Conditioner ₹ 1,499.00
Shielding Conditioner Mini ₹ 199.00
Restoring Conditioner ₹ 1,499.00

Philosophy

Tested & Formulated
for Indian Hair

Tested & Formulated for Indian Hair

Formulated for thick Indian hair that battles heat, humidity, and hard water every single day.

Globally
Sourced Ingredients

Globally Sourced Ingredients

High-performance actives from leading global labs, selected for performance, not convenience.

Salon-Tested,
Stylist-Approved

Biotech Powered

Bioengineered formulations that work at a molecular level—for results you can see and feel.

Biotech Powered

Salon-Tested, Stylist-Approved

Refined through 65 iterations and 500+ salon trials before it earns a place on our shelf.

The &Done Story

After having her first child, our founder's hair changed overnight. Nothing she tried worked - not the salon treatments, not the professional products. So she asked the obvious:

Why are we using products made for hair and climate that aren't ours?

&Done founder

The &Done Story

After having her first child, our founder's hair changed overnight. Nothing she tried worked - not the salon treatments, not the professional products. So she asked the obvious:

Why are we using products made for hair and climate that aren't ours?

An IIT & Stanford engineer, she built &Done from scratch - perfected for Indian hair, climate, and conditions. Powered by globally sourced biotech actives; formulated to fix what nothing else could.

Because Indian Hair Deserves Its Own Science

Know more

Because Indian hair deserves
its own science

Know more

The word on &Done from India's best salons

  • Better than other plex treatments

    It’s a superb product. The results are better than other popular bond repair products. It works on both strength and moisture. The price point is good for the salon.

    Annie
    AnnieWildbloom, Gurugram
  • No damage after colouring

    The mask is superior to everything else that we have seen. I used it with colour on a client with previously coloured hair and there were no signs of damage.

    Nikhil Sharma
    Nikhil SharmaNikhil Sharma Hairdressing, Delhi
  • Hair stays strong even after bleach

    It is a versatile product and can be used with bleach or colour. It works very well on the strength of the hair and leaves the hair with a polished, shiny look.

    Israr Salmani
    Israr SalmaniNoi Tre Salon, Gurugram